Archive for October, 2009

Saying “Thank You” With Panache

Thank YouEveryone likes to hear the words “thank you” once in a while.  But in our fast-paced, super-connected world, handwritten notes of thanks are in danger of becoming a thing of the past.  So don’t let your busy lifestyle get in the way of good manners.  Thank-you  notes don’t have to be a burden.  They can be fun.  Thank-you notes are an age-old way of keeping communication amongst business colleagues, customers, friends and family open.  Here are some tips on how to say thanks quickly and creatively:

1.  Do it yourself. Forgo the pre-inscribed cards with “Thank You” printed inside.  Chose some nice, plain notecards or paper to show genuine gratitude.

2. Set aside enough time to write.  You don’t want to rush through a thank-you note, as it is meant to be an expression from the heart.

3.  Get personal.  In your note, be sure to use the name of the person who gave you the gift or helped you out.

4.  Mention something you liked about the gift or gesture or tell the person how you plan to use it or how it helped you.

5.  Make it timely.  Make sure that you send your thank-you note in a timely fashion.  Don’t wait too long to send it out.

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” ~ William Ward

Ways To Hone Your Communications Skills

Image:  Communication by DailyPic

Image: Communication by DailyPic

Communication is the way by which we exchange ideas, learn from each other, and perhaps most importantly, connect to each other.  The  success of our personal and business relationships depends greatly on our ability to communicate.

So why do we ignore the relevance of communication until it becomes an issue? One reason may be because we don’t take the time to understand its true meaning and how we hone such an important skill.

Here’s what I’ve learned so far.  You can be a more effective communicator if you follow 5 basic truths.

How to Nurture Your Leads

If you’re selling to businesses it can be challenging  not only getting leads in the door, but what you do with those leads once they’re in.  After all, the last thing you want your leads to do is “cool down.”  Here are 4 things you might do to keep your leads HOT.

Identify Your Leads

Once you have a lead you need to identify what type of lead they are. Many businesses identify leads as hot, warm or cold depending on what the sales cycle is. Some businesses identify leads based on when they think they’ll be making their purchase of a product or service; 1-3 months, hot, 3-6 months, warm, or 6-9 months, cold.

Another way would be to ask what their budgets are or when they’ll be making their purchasing decision. It could even be that a lead isn’t going to buy for 5 months but they’re ready to spend 4x what someone who is going to buy sooner would spend.

It’s up to you and your business how you’d like to identify you leads but make sure you do it!

How To Connect with Female Customers

Female Customers

Mastering the art of communicating effectively with women will do two things to your business:  Your female customers will follow your recommendations and buy from you; and they’ll provide you with the best referral marketing you could ever implement.

How are women different in the decision-making process than men?  Women need more information up front and tend to be slower to make a decision.  They need to process the information and they’ll want to ask friends and family for their opinions, too.

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