February 19th, 2010 
Maria Helm 
More and more small business owners are finding ways to cut costs. However, there are areas in your business that you can’t afford not to spend money on such as Marketing. There are ways to get the word out about your business that won’t cost you an arm and a leg. If you have a tiny marketing budget, you can try the following examples. I’m pretty sure there are other entrepreneurs that may find a few marketing ideas to try as well.
Word-of-mouth advertising and referrals cost nothing yet very powerful. There are a couple of ways to go about this. Contact your customers and ask them to refer a friend or a business associate. Or, you can ask each of your friends and relatives to recommend three of their friends. Then, write a letter to them introducing your services. Generally when you have customers that appreciate your service they are usually happy to help you stay in business.
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. . . is NOW. Yes, there is always a better way. So many times we are afraid to step out and try something new, or become fearful of some change that is happening, and even spend many hours worrying about circumstances that never come to pass. How can we get the most out of our lives (and our jobs, since much of our time is spent at our places of work?)
Shameless procrastination. Reluctantly saying yes. Complaining relentlessly. Feeling like a martyr. You go through all that, when a two-letter word could have set you free from obligation: “No.” Darn it, I can’t. Sorry, no. Love to, but no, can’t do it this time. That’s what your inner bobblehead was screaming as your mouth said, “Yes, I’d love to host this year’s Superbowl party.”
