Keep Overhead Costs Low By Going Virtual!

As many business owners jostle to keep overhead costs low, the cost of leasing an office is something that we rarely consider cutting. However, depending on how your business is structured, going virtual – aka, not having a physical office – may be a practical option.

I’ll use a small design firm I work with of about six employees, as a case study. Here are the many needs that we considered, and that you’ll want to dwell on, if you’re thinking about going virtual:

Time tracking. When it comes to documenting your team’s hours for billing and payroll purposes, there are plenty of time tracking systems with a wide array of features available online. Mashable has a great rundown of online time trackers that range from free to reasonably-priced. I use FreshBooks for my virtual assistance business and I find it efficient and user-friendly. I also recommend Harvest and Freckle – both are robust, well-designed, and reasonably priced.

Project management. Keeping track of tasks, deadlines, and dependencies is crucial, and online project management is a big space with many options. You should budget significant time for investigating and testing as many of these services as possible to determine what best matches your business processes.

Phone system. Sign up for a “virtual switchboard” service, which sets up phone extensions that forward to individual home phone lines. We chose Aptela, because it was affordable and gave us the options we needed, but there are a number of alternatives including RingCentral.

VPN. We bought special Linksys VPN routers to give us secure and easy-to-maintain access to our internal servers and shared files from our homes. It’s worth noting, however, that the setup required some substantial technical knowledge, so I’d suggest speaking with your IT director (or a freelance techie – let me know if you need one) to evaluate how best to affect this change.

Chat. To allow for real-time communication amongst the team, we signed everyone up for a chat service. We selected MSN Live Messenger because it has dependable group chat features, but most other chat services would work just as well.

Screen sharing. Screen sharing has been a huge part of what made it possible for us to go virtual. It allowed us to easily simulate looking over each others’ shoulders while collaborating on a project, as well as easily show a client what we’re working on without being in the same room together. We use GoToMeeting for walking clients through product demos and for collaborating on projects internally. A  good option if you don’t want to pay monthly subscription is Glance.

A year and a half later, the firm is still virtual and running more efficiently than ever, all while working from our respective homes, coworking spaces, or wherever we prefer.

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3 Responses to “Keep Overhead Costs Low By Going Virtual!”

  1. LexiG says:

    I decided to switch my business from the traditional time tracking routine to a web based time tracking solution about 6 months ago, I found TSheets (I’m surprised you didn’t mention them in your article). They have everything I need, Quickbooks and Freshbooks integration and the capability for my employees to track their time through their phones while meeting clients out of the office (which happens a lot). It has really cut down on costs and it makes me feel like I moved my company in the right direction both technologically and economically. Here’s a link if you would like to take a peak at Tsheets: http://www.tsheets.com.

    GoToMeeting is amazing and I’m glad you mentioned it, very handy and easy to use.

    It’s so nice to have these options and technology available for small business owners. It has made it easy to be organized and leaves time for me to focus on other things!

  2. Maria Helm says:

    As you know, it’s hard to keep track of products and technology and I appreciate getting ideas and new product intros from colleagues and readers such as yourself. Thanks for leaving a comment, LexiG and for letting me know about TSheets.

  3. Barbara says:

    Informative blog post, thanks for the heads up.

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