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Archive for May, 2010

Respond Rather Than React

May 19th, 2010 Maria Helm

It’s amazing how quickly a positive attitude can be shut down by a few bad experiences and negative thoughts, isn’t it?  That’s why it’s so important to monitor your attitude and respond rather than react.

When you respond, you make a positive and constructive mental adjustment.  When you react, it’s purely emotional and rarely does anything to improve the situation; often it makes it worse.

Negative thoughts are going to creep into your mind.  The key is to be prepared with a game plan that responds offensively and defensively rather than one that merely reacts.  Choosing to respond instead of reacting helps you stay in control of your attitude and your life.  It’s the difference between having an attitude that sends you flying out the door eager and excited each morning and having an attitude that keeps you under the covers hitting the snooze alarm.

A few key thoughts:

  • Watch out for negative inputs.  The loudest voice you hear is your own.
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Posted in Motivation Tags: , , , No Comments »

Revitalize Your Business With The Help Of The Web

May 13th, 2010 Maria Helm

So you’ve come up with a hot product and a great business model.  However, like many small businesses, the recession has left you with less than stellar sales results.  And when sales are down, more often than not, profits are too.

So what are the keys to revitalize your business?  How do you stand out from the competition?  Here some are ideas:

1.  Quality is job number one.  For a perfect turnkey experience, focus on customer service even prior to the sale by understanding their problem/need, providing solution, and articulating your core difference. Keep your customers satisfied at all times and turn them into partners.  Happy customers are retained customers.

2.  Utilize YouTube.  Think visually.  If a picture is worth a thousand words, a narrated video is

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Posted in Marketing Tags: , , , , No Comments »

Reaching Customers In A Few Well-Chosen Words

May 7th, 2010 Maria Helm

Large companies such as McDonald’s and IBM often boast marketing budgets comparable to a third world country’s gross domestic product.  So how’s a small business owner to compete?

The answer is short:  in 140 characters or less.

Well, who hasn’t heard of Twitter, a free micro-blogging service that lets users share “tweets” — brief text messages less than 140 characters long that subscribers or “followers” can read and redistribute?  Twitter’s popularity is booming.  With about 75 million users who send more than 50 million instant instant updates a day via computer or mobile phone, it’s a classic case study in frequency and reach.

No surprise, then, that industry leaders such as Starbucks (@Starbucks), Dell (@DellOutlet), and Zappos (@Zappos) all use Twitter to drive direct sales, offer promotional discounts,  and engage

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Posted in Customer Service, Marketing Tags: , , , , , No Comments »
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