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Archive for September, 2011

Online Video For Your Small Business

September 14th, 2011

Maria Helm

Online video is a great tool for building brand awareness. It a great tool to reach new customers and increase sales. You can spend a lot of money on a sophisticated video marketing campaign, or you can pick up your camcorder and do it yourself. In fact, an unpretentious and honest-looking video may be more effective than a slickly produced commercial product.

You can place your video on YouTube free or post it on your website. The latter gives you more control and eliminates the possibility that your competitors’ videos and ads will show up next to yours.

What should your online video be about? Will it be easy to do? Businesses can promote themselves via three themes:

Showing what you do. The what-we-do video basically features your company’s elevator pitch – your “about us” page on your website. Introduce yourself, how long you have been in business and the services or types of products you offer. Keep it short – two minutes max. Finally, tell customers how to work with you: online, at your shop or both.

Testimonials: short and sweet. The secret to good testimonials is to keep them concise. Find the three most important reasons a customer loves you and shoot three separate videos. Then do the same with another customer. It is more interesting to have separate customers listing different reasons they recommend you than a series of customers all saying the same thing.

You’re the expert. How-to videos are effective for improving your search results on Google and other search engines. What are the top questions your customers ask? Those should be the subjects of your how-to videos. For example, if you sell gloves, discusss how to select the right size. If you fix washers and dryers, explain how to keep them clean.

Let videos help tell your company’s story. If a picture is worth a thousand words, imagine how valuable a video could be for your business.

Photo Credit: Torley

Posted in Marketing

Tags: brand, Marketing, Online video, Small Business

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How To Motivate Employees To Do The Right Thing

September 6th, 2011

Maria Helm

As a follow-up to my previous post “How to Motivate Clients To Do The Right Thing,” I thought that it will be beneficial for small business owners to motivate their employees to do the same. After all, employees are considered your business’ most valuable asset, right? You want your employees to put in a good day’s work, stick around and help build your business Even better, you want them to want to. So, here’s the carrot approach to consider.

Recognition. Although a raise is always nice, you may be surprised to hear that a little recognition and TLC will go a long way. People don’t always know what the carrot it. A lot of companies think they have to give more money. The real carrot is often announcing at a meeting that this employee has done something special, or a handwritten note from the CEO or owner will do the magic.

Food, glorious food. Food and drink go a long way toward making people feel taken care of. Stock up on snacks like microwave popcorn, chocolate, and flavored water.

Time will get them on your side. A lot of businesses close between Christmas and New Year’s. That works out to three to five bonus days a year. It’s usually a dead time for most businesses anyway, so consider giving your employees a chance to recharge their batteries at the end of the year.

Fit the perk to the workplace. Obviously a policy that works great in one workplace can be a disaster in another. For example if your company is a children clothing manufacturer consider allowing new parents to come to work with their babies; you may find that this practice actually increases productivity of your staff.

And the stick? if an employee is dishonest or consistently deliver poor performance and you think that you’ve given the proper training/coaching, then it’s time to to let the employee go. Before the ultimate decision to terminate is made, company management should spend a few minutes discussing the proposed termination with the company’s general counsel, outside labor counsel or the company’s human resources department. These professionals will see potential pitfalls that the management team may have missed and they can provide a reality check on the reason for termination.

Photo Credit: Bruce Thomson

Posted in Communication

Tags: Attitude, Leadership, productivity, Small Business, Stay motivated, Values

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