October 22nd, 2010 
Maria Helm 
Perfecting your pitch is both an art and a science in which the speaker must clearly describe the product or service he or she offers, the problem it solves, and how it differs from the competition. Here are some tips to help entrepreneurs polish their pitch:
- Keep it short. You only have about 10 seconds to capture someone’s imagination. When someone is asking you what you do, what he or she is really asking is “What can you do for me?”
- Remember your audience. Understand who it is you’re trying to attract and say something that’s meaningful to them.
- Keep it simple. Even if your field is technical, try to keep it concise.
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Shameless procrastination. Reluctantly saying yes. Complaining relentlessly. Feeling like a martyr. You go through all that, when a two-letter word could have set you free from obligation: “No.” Darn it, I can’t. Sorry, no. Love to, but no, can’t do it this time. That’s what your inner bobblehead was screaming as your mouth said, “Yes, I’d love to host this year’s Superbowl party.”
Starting a successful conversation is an art that is not hard to learn. Like most things in life conversations usually follow a pattern or formula. These tips for making conversation with strangers were meant for you and everyone that wants a little help to get the ball rolling:
Electronic mail. Who doesn’t love it? It’s quick, efficient and –let’s be honest — allows us to be somewhat removed from the person on the other end. But that doesn’t mean you throw professional courtesy and etiquette out the window when using e-mail to communicate with those around you. In fact, you should pay close attention to your e-mail habits and determine that you are sending the right message with each click of the mouse. Read on for a few tips on how to keep your e-mail goofs to a minimum:
