Archive for the ‘Customer Service’ Category

How To Motivate Clients To Do The Right Thing

Carrot or StickAs business owners, we want our clients to stay with our company and to pay their bills on time, or even early. While you may consider penalties or the proverbial stick for bad behavior most of the time the true motivator for clients is the carrot.  Not to worry–that carrot is often inexpensive or even free.

  • Reward clients for paying on time and for staying.  If I want a late-paying client to pay on time, I would give him a bonus to pay on time. That’s more likely to give him an incentive to do it. For long-term contracts of a year and more, why not give 10 percent off your hourly rate?
  • Celebrate their success. If you learned that one client is a voracious reader and is marking his 10th anniversary with your company, then get him a first-edition book signed by the author. This will make such a good impression.  When your clients do something special in their volunteer work or achieve another milestone, write a note or otherwise highlight the accomplishment.
  • Combine a carrot with your follow-up invoice. When needed, offer clients a carrot along with a subtle reminder that payment is due. Here’s how that combination might work:

7 Tips for Exceptional Customer Service

In the business world, good customer service often isn’t good enough anymore. Customers are becoming increasingly disenchanted with the merely adequate. For them, exceptional service is the rule. Anything less, and they’re happy to vote with their feet and their wallets. That makes exceptional service necessary, not just desirable. And that, in turn, mandates a strategy to help ensure that your business matches that standout service standard on a daily basis.

Here are seven ideas and tips to help your business establish and maintain an ongoing climate of service excellence.

1. Know what exceptional really means.

It’s an easy term to toss about, but knowing what exceptional service entails is essential to establishing the procedures and the mindset with which to achieve it. So, delineate what exceptional means — keeping appointments on time or making certain that telephone service reps always say “please” and “thank you”? By knowing precisely what is merely good enough — and what takes your business beyond that — you get a firm handle on what you need to do to hit that goal on a consistent basis.

2. Ask if you’re not sure.

Many companies may find it understandably difficult to genuinely pinpoint what exceptional service really entails. So, do some legwork. Conduct focus groups with customers to see what they really value. Ask your complaint department, if you have one, to identify topics that are frequent targets of dissatisfaction. Often, you may find exceptional translates to a holistic grouping of issues, not just one product or service. “Often, being extraordinary means offering someone a truly exceptional experience,” says Dr. Noelle Nelson, author of “The Power of Appreciation in Business.” “The quality of something may be good, but it’s the overall experience that will really define customer loyalty.”

Reaching Customers In A Few Well-Chosen Words

Large companies such as McDonald’s and IBM often boast marketing budgets comparable to a third world country’s gross domestic product.  So how’s a small business owner to compete?

The answer is short:  in 140 characters or less.

Well, who hasn’t heard of Twitter, a free micro-blogging service that lets users share “tweets” — brief text messages less than 140 characters long that subscribers or “followers” can read and redistribute?  Twitter’s popularity is booming.  With about 75 million users who send more than 50 million instant instant updates a day via computer or mobile phone, it’s a classic case study in frequency and reach.

No surprise, then, that industry leaders such as Starbucks (@Starbucks), Dell (@DellOutlet), and Zappos (@Zappos) all use Twitter to drive direct sales, offer promotional discounts,  and engage

Attitude Is Key In Relationship Building

positive-attitude-2Attitude is your most priceless possession, one of your most valuable assets.  To a great extent, it determines the overall quality of your life.

In this climate of uncertainty , I am convinced more than ever that people need to know that having an ongoing positive attitude toward your business associates and customers is key to success.  They assume you’ll give them  a great big “thank you” after you give them a referral or buy your product.  However, do you keep that attitude of gratitude throughout the relationship, in good times and in bad, in sickness and in health?

How to Lead for Exceptional Customer Service

Ever stop to really ponder about what business you’re in?  Ask around, and you’ll probably hear things like:  retail, food service, manufacturing, etc.  If those are the kind of answers you or your employees would give, then you’d be only half right!

One question for you:  If all your customers went away for good, would you still have a business?  Would your employees still have jobs?  Nope, of course not!  The more important half of what you and your employees do is CUSTOMER SERVICE.

Everyone in your organization needs to know excellent Customer Service, more importantly need to practice it.  And the leadership you provide plays a huge role in making that happen.

Here are some Customer Service Leadership tips:

Start with hiring the right people. Your selection process must be a part of your overall customer service strategy.  During interviews, probe the candidate’s passion for providing superior service.  Pose hypothetical situations and ask the candidate to describe how s/he would handle them.

State it in Job Descriptions. Make “Customer Service” a part of all job descriptions, no matter the level of function.  Make sure that that each employee understands how he or she directly or indirectly “touches” the customer.

Expect it and Inspect it. Clarify your expectations and communicate them to everyone.  Have follow-up meetings to make sure that they are clear on what is expected of them.  Include “customer service” feedback in all performance evaluations.

Make your Employees Customer Service Experts. Help your employees become experts on the products and services you offer.  Provide them with product manuals, sales tools, and appropriate training.  The more they know, the better their service will be.

Celebrate Successes. Recognize employees who provide exceptional customer services.  Share their stories internally and with your customers.

By applying these ideas and by focusing on the people who focus on the customers, you can help ensure that you don’t end up as one of the losers.  You owe it to your customers, you owe it to your organization and you owe it to yourself.

“Motivate them, train them, care about them, and make winners out of them . . . we know that if we treat our employees correctly, they’ll treat the customers right.  And if customers are treated right, they’ll come back.” – J. Marriott, Jr.

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