February 19th, 2010 
Maria Helm 
More and more small business owners are finding ways to cut costs. However, there are areas in your business that you can’t afford not to spend money on such as Marketing. There are ways to get the word out about your business that won’t cost you an arm and a leg. If you have a tiny marketing budget, you can try the following examples. I’m pretty sure there are other entrepreneurs that may find a few marketing ideas to try as well.
Word-of-mouth advertising and referrals cost nothing yet very powerful. There are a couple of ways to go about this. Contact your customers and ask them to refer a friend or a business associate. Or, you can ask each of your friends and relatives to recommend three of their friends. Then, write a letter to them introducing your services. Generally when you have customers that appreciate your service they are usually happy to help you stay in business.
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We all have to sell, whether we realize it or not. For those of us who own our business, we have products and/or services to sell. Some make their living selling goods and services offered by their employers. Even if you’re not a salesperson by profession, you still have to sell. Anytime you need to convince someone to agree with you or get buy-in to your latest scheme, you are selling. You have to sell if you want that plum project. How about if you want to manage that high-profile account, or if you want your boss’ approval on your latest plan? Well you have to sell and get the order. To be a salesperson who sells, consider these :
Marketing your products and services is a constant, ongoing process that is a never-ending job. Especially if you’re looking to generate revenue and increase your customer base and of course, hold on to your current customers. The good news is you don’t need much to market your small business successfully. Here are some tips of low-cost marketing tactics you can apply to your marketing plan today!
