April 22nd, 2010 
Maria Helm 
One factor in business success is networking – meeting people and building relationships. For some, it is a skill that may take effort. Here are some tips to help you connect:
1. Set a goal to increase your list of important business connections. Once you’ve compiled your list, reach out to each of them.
2. Share something personal and seek a common interest. When it’s not just about numbers and the bottom line, clients will be able to personally identify with you. Rooting for the same sports team or volunteering at the same charity makes you relevant.
3. Scrap the memorized pitch in favor of more natural conversation.
4. Resist the urge to be a one-upper. It ruins communication.
5. An open-ended question is better than one requiring only a yes or no answer.
6. Know your audience. Once you know what a person wants, is interested in and responds to, you’ll be better equipped to deliver that.
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