June 16th, 2011 
Maria Helm 
Yes, everyone needs a vacation, even small-business owners and solo entrepreneurs. Don’t think you can’t take one, just because you run a small company or a home-based business, and don’t feel you can’t extricate yourself from it. You can — and should — take time off if you want to stay in business very long.
Here are 10 tips to help you plan that get-away.
1. Call or e-mail your key contacts at least one week before you leave. “Key contacts” are your partners, employees, and key service providers. Let them the dates you are going to be gone, and someone they can contact in your absence. A week’s notice allows them to reach you with any urgent business that needs your attention before you leave.
2. Designate people in charge while you are gone. Obviously, if you have employees, you want to designate someone to run the company while you are gone. Your employees need to know who’s in charge during your absence. You also need someone to handle communicating with key clients, partners, vendors and/or employees. This may or may not be the same person as the one in charge. You may have your No. 2 run the business, and your No. 3 handle external communications, for example. In any case, these must be people you can trust, to lead and represent your company well.
3. Designate a contact person for you. Along the same lines, you need to designate someone to reach you in cases of — and only in cases of — an emergency. If you have employees, that may be your No. 2. If you don’t have employees, it may be your accountant, attorney, a close relative or someone else you can trust. This person has been entrusted with how to reach you. You want someone who knows when and when not to call you.
4. Make a list of your employees’ work priorities while you are gone. Besides designating the people in charge, you need to establish a list of what tasks and projects you expect your employees to have completed when you return. This sets your agenda, and helps your employees know what is expected of them. It need not be excessively detailed, but it must be clear and understandable.
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More and more small business owners are finding ways to cut costs. However, there are areas in your business that you can’t afford not to spend money on such as Marketing. There are ways to get the word out about your business that won’t cost you an arm and a leg. If you have a tiny marketing budget, you can try the following examples. I’m pretty sure there are other entrepreneurs that may find a few marketing ideas to try as well.
