June 11th, 2010 
Maria Helm 
Photo: Alvimann
The transition from losing a job to looking for a new one can be daunting. It can also provide the opportunity to step back and reassess your skills, strengths and weaknesses as seen through the eyes of potential employers. Taking a look through the marketing lens, here are valuable tips on how to market the product “you.”
What are the “you” features and benefits? When evaluating a product, people ask, What will this bring into my life? How does it differ from the competition? How much does it cost? The same apply to your job search. How do you make yourself stand out from all of the other job applicants? What are your bells and whistles? What features or skills, stand above the rest for these target employers? Will those help a prospective employer’s business?
Answering these questions requires an in-depth look at your past. List all the things you do well and like to do, whether or not you have been paid for them. People often miss an employment opportunity because they incorrectly believe they cannot make a living doing something they like.
How do you sell “you?” It pays to put serious time and effort into an innovative resume. Be creative but truthful as you write this “You” sales tool. Discard your “This is what I have always done and how I have always done it” attitude. Today’s market requires flexibility and open-mindedness. A job may require on the job learning, travel or telecommuting. Be sure to consider any community services or volunteer work that you have done. It’s possible this will resonate with an employer.
Are your skills in demand? It makes no sense to seek a a retail job in an area where stores are closing. If you can’t find what you want where you are, you may have to relocate.
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