TheMiddleShelf.com

Flexible, dependable, creative, efficient, honest and optimistic define my personal brand.  To help me transition from being an employee to a business owner, I used a brand value proposition document, which I developed years ago to supplement my resume and tell employers why they should hire me.  The core values stay the same, while attributes change as you gain experience.  The key components of it are your positioning statement, what differentiates you from others; value drivers, things that support your positioning; proof points, accomplishments you have made that uphold your claims; and brand characters, your personal attributes.  With the document and a clearly defined brand, it was much easier for me to craft my elevator pitch, improved my confidence in terms of what I wanted, and for the most part it made me fearless in terms of  “I offer something of value and here’s why we should partner.”