October 22nd, 2010 
Maria Helm 
Perfecting your pitch is both an art and a science in which the speaker must clearly describe the product or service he or she offers, the problem it solves, and how it differs from the competition. Here are some tips to help entrepreneurs polish their pitch:
- Keep it short. You only have about 10 seconds to capture someone’s imagination. When someone is asking you what you do, what he or she is really asking is “What can you do for me?”
- Remember your audience. Understand who it is you’re trying to attract and say something that’s meaningful to them.
- Keep it simple. Even if your field is technical, try to keep it concise.
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