October 2nd, 2009 
Maria Helm 
Mastering the art of communicating effectively with women will do two things to your business: Your female customers will follow your recommendations and buy from you; and they’ll provide you with the best referral marketing you could ever implement.
How are women different in the decision-making process than men? Women need more information up front and tend to be slower to make a decision. They need to process the information and they’ll want to ask friends and family for their opinions, too.
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